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237 Reasons to read AOC2: Day 10, Quote 71 – Armando Alves
AOC2 Author: Armando Alves – www.asourceofinspiration.com “Rob, Chris and Ben are the perfect example of what IDEO’s leader, Tim Brown, calls T-Shaped people, a new type of creative that could replace...
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237 Reasons to read AOC2: Day 18, Quote 12 – Pete Deutschman
Why Don’t They Get It?: Pete Deutschman – www.buddyblog.com “Unfortunately, the time we spend, even our free time, is vital to our continued growth as marketers and technologists. We must stay sharp...
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237 Reasons to read AOC2: Day 19, Quote 64 – Bernie Scheffler
The Accidental Marketer: Bernie Scheffler – www.buddyblog.com “Sure, building a good system of doing business is job number one. But job number two is to put your marketing hat on, because if you...
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237 Reasons to read AOC2: Day 20, Quote 80 – Mark Hancock
Ignorance Can Be Bliss: Mark Hancock – holycow.typepad.com “Every child is an artist. The problem is how to remain an artist once he grows up.” — Pablo Picasso In a chapter entitled ‘Ignorance Can Be...
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237 Reasons to read AOC2: Day 21, Quote 106 – Justin Foster
Marketing Tragedies — and How to Prevent Them: Justin Foster – www.brandmilitia.com “Many companies view marketing as a magic elixir; that their boring company/product/service will suddenly become...
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237 Reasons to read AOC2: Day 22, Quote 123 – Ryan Barrett
Comments Are Queen: Ryan Barrett – ryanbarrett.typepad.com “The blogosphere is no different from a chessboard. Content is praised as the prize piece, but the blogs that carry the most influence are...
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237 Reasons to read AOC2: Day 34, Quote 89 – Mark McGuiness
Peripheral Creative Vision by Mark McGuiness – www.confidentwriting.com “In the new media landscape, as well as focusing on your core creative work, you need to develop peripheral creative vision for...
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237 Reasons to read AOC2: Day 35, Quote 32 – Brian Reich
Show Me What You’ve Got by Brian Reich – www.thinkingaboutmedia.com “Organizations can clearly and consistently share the personal and societal impacts of their efforts. They need to provide hands-on...
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237 Reasons to read AOC2: Day 36, Quote 57 – Phil Gerbyshak
I am a Marketer by Phil Gerbyshak – philgerbyshak.com “I realize now that I was, and I am, a marketer. I am a marketer because marketing is all there is. Without stories there is nothing. Without...
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237 Reasons to read AOC2: Day 37, Quote 77 – Cedric Giorgi
Storytelling is Not Enough, Start Story-listening! by Cedric Giorgi – www.cedricgiorgi.com “Telling a story in the Age of Conversation is inviting people to participate in the story. Marketers start...
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